Grace Sarkisian, Haute Beauty Editor
In a luxury landscape saturated with loud branding and instant gratification, House of Dastan continues to operate in a different frequency, where elegance is subtle, desire is poetic, and scent becomes something far more intimate than an accessory. With the arrival of its latest creation—UNSEEN—the house delivers its boldest statement yet: presence does not need to be visible to be unforgettable.
The House of Dastan has never played by perfumery’s conventional rules. Born at the crossroads of Persian heritage, Parisian artistry, and the modern cadence of New York City, the brand’s sensorial universe has always embraced duality: opulent yet minimal, bold yet intimate, ancient yet avant-garde.
A Collection of Emotion, Bottled
The brand’s growing collection has become a modern olfactory wardrobe—each fragrance designed not for seasons, but for states of being.
- Game of Joy is pure kinetic energy: juicy citrus and peppery florals that radiate optimism and spontaneity. It’s morning sunlight through silk curtains—a burst of laughter, a flirtation with the day.
- Five Senses is immersive, tactile, and richly layered. With notes that play across spice, wood, and sweetness, it’s a multi-sensory experience distilled—a scent that asks to be felt, not just worn.
- You? is the house’s most intimate offering—a clean, skin-forward composition that evolves with your chemistry. Neither masculine nor feminine, it’s personal, provocative, and quietly magnetic.
- Light Breeze lives up to its name: effortless, fresh, and sheer. Think linen on warm skin, distant saltwater air, and the kind of calm you carry into a crowded room.
- Love Flame is passion sculpted in scent—red berries, smoldering resins, and florals that feel almost dangerous. A romance with teeth and tenderness.
And now, the house unveils UNSEEN—a fragrance unlike any it has released before. A scent not meant to perform, but to haunt.
UNSEEN: A Signature for the Soul
Where Game of Joy dances and Love Flame burns, UNSEEN lingers—like a memory half-remembered, like the space between words.
Fresh Linen. Cashmere. Musks. Sandalwood. These are not notes that shout. They breathe.
They wrap around you like memory, like touch. UNSEEN is textural, soft, almost invisible—but never forgettable. It opens with the pure, clean clarity of crisp linen before melting into a comforting heart of warm cashmere and delicate musks. The dry-down is creamy sandalwood, smooth and grounding.
“It’s a fragrance for those who leave an impression without saying a word,” says the founder of House of Dastan. “It isn’t worn to be noticed. It’s worn to be remembered.”
The Future of Fragrance is Felt, Not Seen
As House of Dastan continues to build a universe where scent is storytelling and every bottle is a brushstroke, UNSEEN represents the house’s most mature work to date. A fragrance not of the surface, but of the subconscious.
For those who understand that true luxury whispers, UNSEEN is not just a fragrance. It is presence, perfected.
